Crowdsourcing is Here to Stay

Crowdsourcing may qualify as a buzz word, but that doesn’t mean the concept is any less valid or on point. The basic idea is that two heads are better than one, that three or more is better. In theory, crowdsourcing can be tantamount to free labor when you use ideas from your customers, but in … Continue reading Crowdsourcing is Here to Stay

How Millennial Consumers Make Buying Decisions

Understanding how customers decide where to shop and which products to buy can provide any business with a real competitive advantage. Buying trends are not consistent, they evolve with consumer behavior and technology. Some changes in buying behavior are pervasive while others transient, but companies need to stay on top of both if they are … Continue reading How Millennial Consumers Make Buying Decisions